100% aligned on the approach, but I think the post overlooks the complex set of considerations when looking at swapping FTEs and media budget. Applying unused churn is relatively easy, but making full swaps between FTEs and media budget needs a longer view as new, high quality FTEs aren't easy to find, and more importantly, laying people off to expand working dollars - while it may be financially efficient - isn't something to do on the regular. And if one finds themselves doing it, it's probably time to revisit the annual planning process.
100% aligned on the approach, but I think the post overlooks the complex set of considerations when looking at swapping FTEs and media budget. Applying unused churn is relatively easy, but making full swaps between FTEs and media budget needs a longer view as new, high quality FTEs aren't easy to find, and more importantly, laying people off to expand working dollars - while it may be financially efficient - isn't something to do on the regular. And if one finds themselves doing it, it's probably time to revisit the annual planning process.