Morning Eta, in this case I would define market share as the percent of the total market that a specific company has. So out of all potential customers, what % does this individual company serve? In the Apple example, the iphone has about 15% market share in the smartphone space, so 15% of all smartphones in the world are iphones.
Great post! You write, "...market share is the strongest defense to uncertain market conditions." How do you define "market share"?
Morning Eta, in this case I would define market share as the percent of the total market that a specific company has. So out of all potential customers, what % does this individual company serve? In the Apple example, the iphone has about 15% market share in the smartphone space, so 15% of all smartphones in the world are iphones.