Hey Seth, love the content as always! Quick question for you…
When you mention broader targeting = better efficiency in #12 are you referring to it from a cost per lead perspective or all the way through to enrollment?
Thanks for the consistent and digestible content! 🙌
Hey Seth, love the content as always! Quick question for you…
When you mention broader targeting = better efficiency in #12 are you referring to it from a cost per lead perspective or all the way through to enrollment?
Thanks for the consistent and digestible content! 🙌
It depends a bit on the execution and institution, but generally speaking the following are always true:
- Broader Targeting = Cheaper Leads
- Broader Targeting = Same Conversion OR Better
so it's always cheaper leads and it's sometimes (but not always) higher quality too; and it's never (with a few rare exceptions) lower quality